Leadpages is a popular and powerful landing page builder designed to help businesses, marketers, and entrepreneurs create high-converting landing pages, pop-ups, and alert bars. Founded in 2012, Leadpages has become one of the leading platforms for online marketing and lead generation. It allows users to design and launch websites that are optimized for conversion, making it an essential tool for businesses looking to increase their lead capture rates, sales, or email sign-ups.
Key Features of Leadpages
Leadpages provides an array of features designed to help users create effective and optimized landing pages. Some of the key features include:
Drag-and-Drop Builder
One of Leadpages’ most significant features is its intuitive drag-and-drop builder. Users can easily customize the design of their landing pages by dragging elements (such as text, images, and forms) and dropping them into place. No coding knowledge is required, making it ideal for beginners and busy professionals alike.
Templates
Leadpages offers a wide variety of pre-designed templates that users can use as a starting point for their landing pages. These templates are optimized for conversions and are categorized into niches such as webinars, sales pages, product launches, and more.
A/B Testing
To help improve conversion rates, Leadpages offers built-in A/B testing functionality. This allows users to test different variations of their landing pages (such as headline copy or CTA buttons) to see which performs better.
Integrations
Leadpages integrates with over 40 popular third-party tools such as email marketing platforms (Mailchimp, ConvertKit, etc.), CRM systems (HubSpot, Salesforce), and webinar tools (Zoom, WebinarJam). This makes it easier for users to automate their workflows and streamline their marketing efforts.
Pop-Ups and Alert Bars
Leadpages also provides tools for creating pop-ups and alert bars to capture leads on existing pages or websites. This is especially useful for boosting engagement and conversion rates on high-traffic pages.
SEO-Friendly
The platform includes built-in SEO features that help users optimize their landing pages for search engines. This includes options for adding meta descriptions, image alt text, and ensuring the page loads quickly, which can positively impact your SEO rankings.
Mobile Optimization
Leadpages ensures that all landing pages are responsive and mobile-friendly, meaning they will look great and function properly across all devices, including smartphones and tablets.
Lead Magnet Delivery
For users who are offering lead magnets (like eBooks, whitepapers, or free courses) in exchange for emails, Leadpages includes a feature to automatically deliver the lead magnet after a visitor submits their contact information.
How to Build High-Converting Landing Pages with Leadpages
Creating high-converting landing pages with Leadpages is a relatively simple process. Here’s a step-by-step guide to get you started:
Choose a Template or Start from Scratch
Start by selecting a template that suits your campaign type. Leadpages offers templates for different purposes like webinars, free trials, sales, and more. If you prefer, you can also start with a blank canvas.
Customize the Page
Use the drag-and-drop builder to add and customize elements like text, images, buttons, forms, and videos. Be sure to choose compelling copy that speaks to your target audience and a clear call to action (CTA) to encourage conversions.
Optimize for Mobile
Make sure your landing page is mobile-responsive. Leadpages allows you to preview your design on mobile devices so you can ensure it’s optimized for different screen sizes.
Set Up A/B Testing
To improve conversion rates, use A/B testing to compare different versions of your landing page. This allows you to test headlines, images, colors, and CTAs, and make data-driven decisions about what works best.
Integrate with Third-Party Tools
Connect your landing page to your email marketing platform, CRM, or other tools to automate follow-up emails, track leads, and organize your customer data.
Launch and Monitor
Once your landing page is ready, publish it and start driving traffic. Use the analytics and tracking tools provided by Leadpages to monitor its performance and identify opportunities for optimization.
Leadpages Pricing
Leadpages offers three pricing tiers to suit different types of users. As of 2025, here are the details:
Starter Plan ($39/month)
- Includes access to 40+ templates
- 1 site
- Lead capture tools
- Pop-ups and alert bars
- Email integrations
- Basic A/B testing
- Mobile optimization
Advanced Plan ($99/month)
- Includes all Starter plan features
- 5 sites
- Advanced integrations
- Unlimited A/B testing
- Priority support
- Additional customization options
Pro Plan ($199/month)
- Includes all Advanced plan features
- 50+ sites
- More advanced tools (like opt-in text messages)
- Advanced conversion analytics
- Full lead magnet delivery system
- Priority support
Annual plans are also available at a discounted rate for each tier.
Leadpages Pros and Cons
Pros:
- Ease of Use: The drag-and-drop builder is incredibly easy to use, making it accessible to users of all skill levels.
- High-Converting Templates: The pre-designed templates are conversion-focused and designed to help you maximize lead generation.
- A/B Testing: Built-in A/B testing makes it easy to optimize your landing pages.
- Integrations: Integrates with over 40 third-party tools, allowing you to seamlessly connect your landing page with your email marketing, CRM, and other tools.
Cons:
- Pricing: While Leadpages is affordable for some, the cost can be a bit steep for smaller businesses or solo entrepreneurs on a budget.
- Limited Features on Lower Plans: Some advanced features (like unlimited A/B testing and advanced integrations) are only available in higher-tier plans.
- Limited Design Customization: While the templates are good, some users may feel limited in their ability to fully customize designs beyond what’s offered in the builder.
Leadpages Dashboard and Navigation
The Leadpages dashboard is clean, user-friendly, and easy to navigate. Once you log in, you’ll see options to create new landing pages, manage existing pages, view analytics, and adjust settings. The main menu allows you to quickly access templates, integrations, and more. Users can filter and sort landing pages based on their performance or specific campaigns.
Leadpages Conversion-Focused Tools
Leadpages is designed with one main goal in mind: increasing conversions. Some of its key conversion-focused tools include:
- Pop-ups and Alert Bars: These features allow you to capture leads from existing pages and engage visitors in real-time.
- A/B Testing: The ability to test different elements of your landing pages ensures that you’re always improving your conversion rates.
- Exit-Intent Technology: Leadpages includes technology that detects when users are about to leave a page, triggering a pop-up or special offer to keep them engaged.
- Lead Magnet Delivery: Automatically send lead magnets to your visitors once they submit their contact information, which increases the likelihood of conversion.
Customer Support: How Much Do They Care?
Leadpages offers excellent customer support. The platform includes detailed knowledge articles, video tutorials, and a community forum to help users resolve issues on their own. If you need more personalized assistance, you can reach out to Leadpages’ support team via email, live chat, or phone, depending on your subscription plan.
Leadpages Alternatives
If Leadpages doesn’t quite fit your needs, there are several alternatives to consider:
- Unbounce-Known for its powerful A/B testing capabilities and high-level customization options.
- Instapage-Offers similar features but with a more premium price tag and some additional functionality.
- ClickFunnels-A robust funnel-building platform that also includes landing page creation, but it’s more expensive than Leadpages.
- Landingi-An affordable and simple landing page builder with a drag-and-drop editor, though it lacks some advanced features that Leadpages offers.
Leadpages Verdict and Final Thoughts
Leadpages is an excellent tool for marketers, business owners, and entrepreneurs who want to build high-converting landing pages without any technical expertise. Its user-friendly interface, wide variety of templates, and powerful conversion-focused features make it a go-to platform for anyone looking to increase their online conversions.
Although its pricing can be a bit steep for smaller businesses, the value it provides in terms of features and ease of use makes it a worthy investment for those looking to grow their email list or drive sales. If you’re focused on building landing pages that convert, Leadpages is definitely worth considering.